18th March

1. When was the first Multiplex in the UK? The first multiplex in the UK was built in Milton Keynes in 1985.
2. What was cinema attendance like in this time? The attendance during this time was continuing to decline due to the recession.
3. What films were being played in the new Multiplexes (name and year?) Star Wars 1977, Jaws 1975 Godfather 1972
4. How were these Multiplexes encouraging audiences to go to the cinema? They provided a new experience in the cinema for example technology. They also included bigger seats and food.
5. Where are these Multiplexes built instead of the High Street and why? In shopping centres to attract bigger audiences, and potentially make more money.
6. What had happened to audience leisure patterns that meant 'Fleapit' cinemas lost popularity? Parents were using their money for important priorities so the teen generation had more excess expenditure.They used this money to get a new experience, and to follow social trends.
7. What advantages did Multiplexes offer cinema audiences and film distributors over Fleapits? The film studios owned the multiplexes so they didn't have to transport the film reels. They also offer audiences more things like food.
8. What reasons was cinema attendance low? (Technologies and Audience Leisure Patterns)Because of recession.